Privacy Policy for Brighter Camino

At Brighter Camino, your privacy is of utmost importance to us. This Privacy Policy outlines the information we collect, how it is used, and the steps we take to ensure that your personal data is protected while you use our website and purchase our digital travel guides.

1. Information We Collect

When you visit our website or make a purchase, we collect the following types of data:

Personal Information

What we collect: Name, email address, billing address, shipping address (if applicable), payment information (credit card details, PayPal information), and any other data provided when making a purchase or signing up for our newsletter.
Why we collect: To process your purchases, deliver digital guides, communicate with you, and ensure secure transactions.

Non-Personal Information

What we collect: Device information (IP address, browser type, operating system), and interaction with our website (pages visited, time spent, links clicked).
Why we collect: To improve the performance of our website, optimize user experience, and analyze website traffic.

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Processing: To fulfill your purchase of digital guides and process payments securely.
Marketing and Communications: We may send you promotional emails, newsletters, or other marketing communications related to new releases or offers, based on the preferences you’ve shared with us.
Improving Services: To analyze website usage, gather customer feedback, and improve our website and services.
Legal Compliance: To comply with applicable laws, respond to legal requests, and prevent fraud.

3. Sharing Your Information

We do not sell, rent, or trade your personal information. However, we may share your data with third-party service providers who help us with specific business functions, such as:

Payment Processors: We use third-party services (such as PayPal and Stripe) to process payments. These companies are obligated to use your information solely for the purpose of processing payments and are bound by privacy laws to protect your information.
Marketing Platforms: We may share your data with Facebook, Instagram, Twitter (X), and Google for targeted advertising and analytics. These platforms use cookies to track your activity across the web to show relevant ads.

For example:

Google Analytics: We use Google Analytics to measure website traffic and better understand how users interact with our site. This data helps us improve the user experience.
Social Media: We use platforms such as Facebook, Instagram, and Twitter (X) for promotional marketing. Your data may be shared with these platforms for targeted advertising based on your interactions with our website.

We may also share your personal information if required to do so by law or in response to legal requests, such as a subpoena or court order.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather useful information about website traffic.

What are Cookies? Cookies are small files stored on your device that help us remember your preferences, improve site functionality, and track your activities on our website. This helps us provide a personalized experience and analyze usage patterns.

What Types of Cookies Do We Use?

Necessary Cookies: Required for basic site functionality, such as keeping your shopping cart active during checkout.
Performance Cookies: Help us understand how visitors interact with our website by collecting anonymous data on traffic and engagement.
Functional Cookies: These allow our site to remember your preferences (e.g., language settings).
Advertising Cookies: Used to deliver personalized ads, including through social media platforms like Facebook, Instagram, Twitter (X), and Google.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

For more information, visit the Network Advertising Initiative.

5. Behavioral Advertising

We use your personal information to show personalized ads via platforms like Facebook, Instagram, Google, and Twitter (X). This is done through targeted marketing to enhance your shopping experience with relevant offers.

You can opt-out of targeted advertising by visiting:

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

7. Data Security

We take reasonable steps to protect the personal information we collect through encryption and secure servers. However, no method of data transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Your Rights

If you are a resident of the European Economic Area (EEA), you have the following rights regarding your personal data:

Access: You can request to access the personal data we hold about you.
Correction: You can ask us to update or correct any inaccurate personal data.
Erasure: You can request the deletion of your personal data, subject to certain conditions.
Objection: You can object to the processing of your personal data.

To exercise any of these rights, please contact us using the information below.

9. Children’s Privacy

Brighter Camino does not knowingly collect personal information from children under the age of 18. If you believe that we have inadvertently collected personal information from a child, please contact us immediately to request deletion.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will post the updated policy on this page and indicate the date of the last revision.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Email: brigthercamino@gmail.com

Last updated: 17/12/2024